Advertising with Radio 97 is the smart choice. We can offer you a number of exciting opportunities to promote your product or business cost effectively.

    • Professionally written and recorded commercials of 15, 30, 45 or 60 seconds;
    • Commercials read LIVE on air by the presenter;
    • Sponsorship of programs/segments, these can be exclusive or non-exclusive;
    • Promotional activity which can include product giveaways;
    • Live broadcasts from your business;
    • Advertiser listings on website;
    • Website banner ads.

You may be surprised at just how cost effective it can be to advertise your product or business on Radio 97. Our team of professionals will work closely with you to ensure your product is top of mind for the listener and we'll do it without the fuss and expense you'll encounter at other media outlets.


  • Radio has a distinctive advantage over print in that the audience is more focused on the message especially through repetition.
  • Most radio ads generate emotional levels equal to or higher than TV
  • Australians spend almost 16 hours of their weekly media time with commercial radio
  • The flexibility of radio enables advertisers to respond immediately to changing market condition
  • Media research shows that radio reaches 95% of Australians.
  • Commercial radio is by far the most popular, reaching 78% of Australians throughout the week. Every household has at least one radio, with
    the average being three. Commercial radio listeners tune in for an average of 19 hours 37 minutes a week to their favourite stations.
  • 73.9% of all people over 10 listen to radio at home.
  • 73.4% of all people over 10 listen to commercial radio in their car—and over 99% of all cars have a radio. Most people turn their car radio on with the key, not the on / off button.
  • 77.7% of all people over 10 regularly listen to commercial radio at work. It’s amazing the number of businesses who play 
  • commercial radio in the background or have it on their “on hold”.
(Statistics from McNair Anderson Surveys and F.A.R.B.)


Radio is unique in its ability to cut through the clutter and deliver your message to your customers whatever they're doing.
At home, in the car, at work, in the shower - radio is there delivering your message for you.